Marketing Management (Record no. 17081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200121 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070603950 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAL, RAJIV;QUELCH, JOHN A;RANGAN, KASTURI V |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill |
| Date of publication, distribution, etc | 2005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Donated Book |
| Price effective from | Barcode | Date last seen | Damaged status | Current library | Lost status | Full call number | Date acquired | Not for loan | Koha item type | Withdrawn status | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 18/07/2012 | D01843 | 06/05/2014 | Alliance School of Business | 658.8 LAL | 18/07/2012 | Donated Book | Alliance School of Business |
