Advertising Management (Record no. 17375)

MARC details
000 -LEADER
fixed length control field 02627nam a2200373Ia 4500
001 - CONTROL NUMBER
control field BB01572
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120818s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074517802
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MOHAN, MANENDRA
245 ## - TITLE STATEMENT
Title Advertising Management
Remainder of title Concepts and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 1989
300 ## - PHYSICAL DESCRIPTION
Extent xi+418
365 ## - TRADE PRICE
Price type code Rs
Price amount 325
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Concepts
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising & public relations(659)
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library Cost, replacement price Vendor Source of classification or shelving scheme Date checked out Total Checkouts
28/08/2012 BB01572 06/05/2014   Alliance Ascent College   659.1 MOH 09/07/2009   325.00 Reference Book   Alliance Ascent College          
21/08/2013 A20457 06/05/2014   Alliance School of Business   659.1 MOH 21/08/2013   325.00 Book   Alliance School of Business 325.00 Book Paradise Dewey Decimal Classification    
28/08/2012 A18347 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18346 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18345 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18344 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18343 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18342 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18341 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business       16/11/2012 1
28/08/2012 A18340 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business          
28/08/2012 A18339 06/05/2014   Alliance School of Business   659.1 MOH 09/07/2009   325.00 Book   Alliance School of Business