Marketing Management (Record no. 17427)

MARC details
000 -LEADER
fixed length control field 00555nam a2200229Ia 4500
001 - CONTROL NUMBER
control field BB02081
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120818s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8125907734
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAJAGOPAL
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Vikas Publishing House
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent xvii+303
365 ## - TRADE PRICE
Price type code Rs
Price amount 295
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management of Marketing

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