Marketing Strategy: Planning, Implementation and Control (Record no. 18202)

MARC details
000 -LEADER
fixed length control field 00529nam a2200217Ia 4500
001 - CONTROL NUMBER
control field BD0965
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120827s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131505434
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Subhash
245 ## - TITLE STATEMENT
Title Marketing Strategy: Planning, Implementation and Control
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage Learning
Place of publication, distribution, etc Australia
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 673
365 ## - TRADE PRICE
Price type code Rs
Price amount 495
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.