Marketing Management: A South Asian Perspective (Record no. 18234)
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000 -LEADER | |
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fixed length control field | 00755nam a2200313Ia 4500 |
001 - CONTROL NUMBER | |
control field | BD1578 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120827s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131716830 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing Management: A South Asian Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 13 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Pearson Prentice Hall |
Place of publication, distribution, etc | Delhi |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 647 |
365 ## - TRADE PRICE | |
Price type code | Rs |
Price amount | 599 |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Source of acquisition | Book Paradise |
546 ## - LANGUAGE NOTE | |
Language note | English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Perspective |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | South |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Asian |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management of Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jha, Mithileshwar |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Koshy, Abraham |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.