Advertising and Promotion (Record no. 18265)

MARC details
000 -LEADER
fixed length control field 00905nam a2200301Ia 4500
001 - CONTROL NUMBER
control field BD0090
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120827s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH, GEORGE E
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated Marketing Commmunications Perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw Hill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 1075
365 ## - TRADE PRICE
Price type code Rs
Price amount 565
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commmunications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising & public relations(659)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BELCH, MICHAL, A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PURANI, KEYOOR
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Source of classification or shelving scheme Cost, normal purchase price Koha item type Withdrawn status Home library
28/08/2012 BD0090 06/05/2014   Alliance Ascent College   659.1 BEL 22/10/2011   Dewey Decimal Classification 565.00 Refernce Text   Alliance Ascent College