Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 19881)

MARC details
000 -LEADER
fixed length control field 00434nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Georgr E
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGrawhill Education Private Limited
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 1075
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.