Consumer Behavior (Record no. 2027)

MARC details
000 -LEADER
fixed length control field 00864nam a2200289Ia 4500
001 - CONTROL NUMBER
control field A05408
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070600864
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAWKINS, DEL I
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title Building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 867
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BEST, ROGER J
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CONEY, KENNETH A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MOOKERJEE, AMIT
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A05409 06/05/2014   Book Paradise Alliance School of Business   658.8342 HAW     465.00 Book   Alliance School of Business