Strategic marketing problems : (Record no. 20646)

MARC details
000 -LEADER
fixed length control field 01341cam a22003014a 4500
001 - CONTROL NUMBER
control field 14822833
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070425s2007 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007274176
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131871528 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .K47 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent x, 722 p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
Fuller form of name (Robert Allen),
Dates associated with a name 1944-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pv14 2007-04-25 z-processor to SSCD
Copy status, CST (RLIN) se38 2007-05-02
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
05/02/2013 A18552 06/05/2014   Alliance School of Business   658.802 KER 05/02/2013   Reference Book   Alliance School of Business
05/02/2013 A18554 06/05/2014   Alliance School of Business   658.802 KER 05/02/2013   Reference Book   Alliance School of Business
05/02/2013 A18553 06/05/2014   Alliance School of Business   658.802 KER 05/02/2013   Reference Book   Alliance School of Business