Principles of marketing (Record no. 20930)

MARC details
000 -LEADER
fixed length control field 02094cam a22003614a 4500
001 - CONTROL NUMBER
control field 13815064
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130207154727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041214s2006 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131469185
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131469181
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131968793
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131968790
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)57283926
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm57283926
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- IXA
-- BTCTA
-- YDXCP
-- CE@
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 651, [94] p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip055/2004029593.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) sc11 2004-12-14
Copy information and material description, CCAL + MDES (RLIN) sc11 2004-12-14
Classification number, CCAL (RLIN) aa19 2004-12-16
-- xe10 2009-03-23 1 copy rec'd., to CIP ver.

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