MARC details
000 -LEADER |
fixed length control field |
01546cam a22003614a 4500 |
001 - CONTROL NUMBER |
control field |
13445852 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140507105841.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
031230s2005 nyua 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003071083 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072864877 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071111778 (international : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 PET |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior and marketing strategy |
Remainder of title |
J. Paul Peter, Jerry C. Olson. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 578 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Various multi-media instructional materials are available to supplement the text. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944- |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh051/2003071083.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh041/2003071083.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Reference Book |
955 ## - COPY-LEVEL INFORMATION (RLIN) |
Classification number, CCAL (RLIN) |
pc20 2003-12-30 to SSCD |
Copy status, CST (RLIN) |
se40 2003-12-31 |
Classification number, CCAL (RLIN) |
aa19 2004-01-02 |
-- |
ps13 2004-05-12 1 copy rec'd., to CIP ver.; |