3/17/2025, 5:01:30 AM.

Marketing / (Record no. 21922)

MARC details
000 -LEADER
fixed length control field 01248cam a22003254a 4500
001 - CONTROL NUMBER
control field 13087672
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030210s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003043615
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072526505 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214550 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S745 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ETZ
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Michael J. Etzel, Bruce J. Walker, William J. Stanton.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 650, [59] p. :
Other physical details col. ill., maps ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stanton, William J.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pc20 2003-02-10 to SSCD
Copy status, CST (RLIN) se30 2003-02-12
Classification number, CCAL (RLIN) aa19 2003-02-13
-- ps07 2003-07-16 1 copy rec'd., to CIP ver.
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
07/03/2013 A19676 06/05/2014   Alliance School of Business   658.8 ETZ 06/03/2013   Reference Book   Alliance School of Business