Marketing (Record no. 23137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072539119 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | MC-Graw Hill |
| Date of publication, distribution, etc | 2004 |
| 500 ## - GENERAL NOTE | |
| General note | 7. Marketing Segmentation and targeting<br/>8. Product Services, concepts and strategy<br/>9. Developing new product and services <br/>10. Product and services strategy<br/>11. Pricing Concept<br/>12. Price determination and Pricing strategy<br/>13. Marketing Channels<br/>14. Retailing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management CD-ROM |
No items available.
