Essentials of Marketing: A Global Managerial Approach (Record no. 23143)

MARC details
000 -LEADER
fixed length control field 00450nam a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072467274
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault
245 ## - TITLE STATEMENT
Title Essentials of Marketing: A Global Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Mc-Graw Hill
Date of publication, distribution, etc 2003
500 ## - GENERAL NOTE
General note 7. Product Management at Hillerich and Bradsby<br/>8. Polk Audio<br/>9. Getting the product to the consumer<br/>10 Telxon Corporation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Management CD-ROM

No items available.