Marketing in the new global order: Challenges and opportunities (Record no. 2442)

MARC details
000 -LEADER
fixed length control field 00524nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A07755
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174465103
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Panda, Tapan K
245 ## - TITLE STATEMENT
Title Marketing in the new global order: Challenges and opportunities
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Excel Books
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xiv+643
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donthu, Navin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.