Social Marketing (Record no. 2462)

MARC details
000 -LEADER
fixed length control field 00825nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A07832
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412956475
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER,PHILIP
245 ## - TITLE STATEMENT
Title Social Marketing
Remainder of title Influencing behaviours for good
250 ## - EDITION STATEMENT
Edition statement Third
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles
Name of publisher, distributor, etc SAGE Publications
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xii+444
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Influencing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element good
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element behaviours
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LEE,NANCY.R
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A07832 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 KOT     64.95 Book   Alliance School of Business