Introduction to Marketing (Record no. 2536)

MARC details
000 -LEADER
fixed length control field 01400nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A08235
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131501574
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MCDANIEL, CARL
245 ## - TITLE STATEMENT
Title Introduction to Marketing
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc South-Western Cengage Learning
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxv+736
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Introduction
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HAIR, JOSEPH F
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LAMB, CHARLES W
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library Date checked out Total Checkouts
22/01/2012 A08236 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 MCD     407.00 Book   Alliance School of Business    
22/01/2012 A08237 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 MCD     407.00 Book   Alliance School of Business 12/09/2013 1
22/01/2012 A08238 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 MCD     407.00 Book   Alliance School of Business 27/09/2013 2
22/01/2012 A08235 06/05/2014   Sri Durga Distributors Alliance School of Business   658.8 MCD     407.00 Book   Alliance School of Business 10/09/2013 2