Advertising and Promotion: An integrated marketing communications perspective (Record no. 2789)

MARC details
000 -LEADER
fixed length control field 00478nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581940
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 779
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.