Marketing Management (Record no. 28101)

MARC details
000 -LEADER
fixed length control field 00462nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1997 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-114255-X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinam, Joseph P
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title Strategies and Programs
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xvi+463
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paul ,Gordon W

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