Marketing Management (Record no. 28341)
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000 -LEADER | |
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fixed length control field | 00461nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150826s1996 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-13-254897-6 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
250 ## - EDITION STATEMENT | |
Edition statement | 5 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentice Hall of India Private Limited |
Place of publication, distribution, etc | Singapore |
Date of publication, distribution, etc | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii+756 |
500 ## - GENERAL NOTE | |
General note | Transferred from F1 Library |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong,Gary |
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