Marketsim (Record no. 28368)

MARC details
000 -LEADER
fixed length control field 00531nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1995 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-673-99466-X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 JAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name James Stuart W
245 ## - TITLE STATEMENT
Title Marketsim
Remainder of title A Brand Management Simulation
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harper Collins Publication
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent 103
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management ; Marketing Simulation ; Marketsim
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deighan Michael
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear Thomas C

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