Leveraging the Corporate Brand (Record no. 28410)

MARC details
000 -LEADER
fixed length control field 00454nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1997 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-8442-3444-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gregory, James R
245 ## - TITLE STATEMENT
Title Leveraging the Corporate Brand
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc NTC Business Books
Place of publication, distribution, etc Linclonwood
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xiv+233
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wiechmann, Jack G

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