Cases in Marketing Management and Strategy (Record no. 28517)
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000 -LEADER | |
---|---|
fixed length control field | 00556nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150826s1996 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-13-577057-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 QUE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Quelch, John A |
245 ## - TITLE STATEMENT | |
Title | Cases in Marketing Management and Strategy |
Remainder of title | An Asian Pacific Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentice Hall Inc. |
Place of publication, distribution, etc | Singapore |
Date of publication, distribution, etc | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vi+507 |
500 ## - GENERAL NOTE | |
General note | Transferred from F1 Library |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing ; Strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ang, Swee Hoon |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Leong, Siew Meng |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tan, Chin Tiong |
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