Cases in Marketing Management and Strategy (Record no. 28517)

MARC details
000 -LEADER
fixed length control field 00556nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1996 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-577057-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 QUE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A
245 ## - TITLE STATEMENT
Title Cases in Marketing Management and Strategy
Remainder of title An Asian Pacific Perspective
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice Hall Inc.
Place of publication, distribution, etc Singapore
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent vi+507
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing ; Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leong, Siew Meng
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tiong

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