Essentials of Marketing Research (Record no. 29036)

MARC details
000 -LEADER
fixed length control field 00419nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-03-024356-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Dryden Press
Place of publication, distribution, etc Fort Worth
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxii+422
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research

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