Marketing and Consumer Behaviour (Record no. 29105)

MARC details
000 -LEADER
fixed length control field 00440nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1996 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81900546-0-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 VYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vyas, Shyam Babu
245 ## - TITLE STATEMENT
Title Marketing and Consumer Behaviour
Remainder of title Basic Concepts
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc MARC GROUP
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent xxiv+353
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour ; Marketing

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