Winning the Marketing War (Record no. 29254)

MARC details
000 -LEADER
fixed length control field 00421nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333-93373-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michaelson, G A
245 ## - TITLE STATEMENT
Title Winning the Marketing War
Remainder of title A Field Manual for Business Leaders
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan India Ltd
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent xv+282
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing

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