New Marketing (Record no. 2934)

MARC details
000 -LEADER
fixed length control field 00797nam a2200253Ia 4500
001 - CONTROL NUMBER
control field A09492
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDONALD,MALCOLM
245 ## - TITLE STATEMENT
Title New Marketing
Remainder of title Transforming the Corporate Future
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Elsevier
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent viii+230
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Internet marketing,E-commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Future
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Introduction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Transforming
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WILSON,HUGH
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A09492 06/05/2014   Sri Durga Distributors Alliance School of Business   658.872 MCD     325.00 Book   Alliance School of Business