Direct Marketing Rules and Thumb: (Record no. 29415)

MARC details
000 -LEADER
fixed length control field 00507nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1995 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-006340-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 BOD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bodian, Nat G
245 ## - TITLE STATEMENT
Title Direct Marketing Rules and Thumb:
Remainder of title 1000 Practical and ideas to help you improve response, save money and increase efficiency
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent xliv+403
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.