360 Degree Brand in Asia (Record no. 29810)

MARC details
000 -LEADER
fixed length control field 00532nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-470-82057-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BLA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blair, Mark
245 ## - TITLE STATEMENT
Title 360 Degree Brand in Asia
Remainder of title Creating More Effective Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Place of publication, distribution, etc Singapore
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvi+215
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Enviroment ; Brand Involvement ; Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Richard
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, Mike

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