From Brand Vision to Brand Evaluation (Record no. 29946)

MARC details
000 -LEADER
fixed length control field 00468nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7506-4614-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie De
245 ## - TITLE STATEMENT
Title From Brand Vision to Brand Evaluation
Remainder of title Strategically Building and Sustaining Brands
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Butterworth Heinemann Ltd
Place of publication, distribution, etc Oxford
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 293
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding

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