Advertising Management (Record no. 29951)

MARC details
000 -LEADER
fixed length control field 00460nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7808-735-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra,Rajeev
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Butterworth Heinemann Ltd
Place of publication, distribution, etc Delhi
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent xi+384
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker,David.A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers,John.G

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