Strategic Marketing Management (Record no. 29954)

MARC details
000 -LEADER
fixed length control field 00489nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7649-070-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Willson, Richard M S
245 ## - TITLE STATEMENT
Title Strategic Marketing Management
Remainder of title Planning Implementation and Control
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Viva Books (P) Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent 827
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin

No items available.