Marketing Management (Record no. 29979)

MARC details
000 -LEADER
fixed length control field 00517nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 981-240-366-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CZI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota Michael R
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Thomson Learning
Place of publication, distribution, etc Australia
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 598
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Strategies ; Consumer Buying Behaviour ; Direct Marketing ; Market Demand ; Market Envir
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotabe Masaaki

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