Services Marketing (Record no. 30242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150826s2002 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7446-267-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ravi Shanker |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Remainder of title | The Indian Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Excel Books |
| Place of publication, distribution, etc | Mumbai |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 758 |
| 500 ## - GENERAL NOTE | |
| General note | Transferred from F1 Library |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Airline Services Marketing ; Hotel Marketing ; Marketing Mix ; Professional Services ; Services Mark |
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