International Marketing Strategy (Record no. 30339)
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000 -LEADER | |
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fixed length control field | 00560nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150826s1999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 981-240-064-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84IM DOO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Doole Isobel |
245 ## - TITLE STATEMENT | |
Title | International Marketing Strategy |
Remainder of title | Analysis,Development and Implementation |
250 ## - EDITION STATEMENT | |
Edition statement | 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Thomson Learning |
Place of publication, distribution, etc | London |
Date of publication, distribution, etc | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 572 |
500 ## - GENERAL NOTE | |
General note | Transferred from F1 Library |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | E-Business and Relationship Marketing ; Global Information System ; Global Manager ; Globalisation ; |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lowe Robin |
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