Services Marketing (Record no. 30380)
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000 -LEADER | |
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fixed length control field | 00468nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150826s2004 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 81-297-0453-6 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 LOV |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lovelock, Christopher |
245 ## - TITLE STATEMENT | |
Title | Services Marketing |
Remainder of title | People, Technology, Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 5 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Pearson Education |
Place of publication, distribution, etc | Delhi |
Date of publication, distribution, etc | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii+652 |
500 ## - GENERAL NOTE | |
General note | Transferred from F1 Library |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Services Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wirtz ,Jochen |
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