1/7/2025, 5:37:24 AM.

Marketing Models (Record no. 30757)

MARC details
000 -LEADER
fixed length control field 00468nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s1992 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-1475-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lillien, Gary L
245 ## - TITLE STATEMENT
Title Marketing Models
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice Hall of India Private Limited
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent xv+803
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Models
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moorthy, Sridhar K

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