Integrated Advertising, Promotion and Marketing Communication (Record no. 30855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150826s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709962 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth. E |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537 |
| 500 ## - GENERAL NOTE | |
| General note | Transferred from F1 Library |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
No items available.
