Advertising (Record no. 30856)

MARC details
000 -LEADER
fixed length control field 00526nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-203-3304-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
245 ## - TITLE STATEMENT
Title Advertising
Remainder of title Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice Hall of India Private Limited
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxix+592
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising ; Practice ; Principles
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra

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