Total Relationship Marketing (Record no. 3205)

MARC details
000 -LEADER
fixed length control field 00661nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A10003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 GUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUMMESSON,EVERT
245 ## - TITLE STATEMENT
Title Total Relationship Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Elsevier
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xv+350
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Customer Relations(658.812)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Total
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A10003 06/05/2014   Sri Durga Distributors Alliance School of Business   658.812 GUM     395.00 Book   Alliance School of Business