Consumer Behavior and Branding : Concepts, Readings and Cases (Record no. 32478)

MARC details
000 -LEADER
fixed length control field 00310nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131722367
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramesh, Kumar S
245 ## - TITLE STATEMENT
Title Consumer Behavior and Branding : Concepts, Readings and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Power
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 607
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.