The (Un) Common Sense of Advertising (Record no. 3277)

MARC details
000 -LEADER
fixed length control field 00800nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A10086
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TIW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TIWARI,SANJAY
245 ## - TITLE STATEMENT
Title The (Un) Common Sense of Advertising
Remainder of title Getting the Basics Right
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 322
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Strategic management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Basics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Common
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Getting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Right
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sense
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element (Un)
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A10086 06/05/2014   Sri Durga Distributors Alliance School of Business   659.1 TIW     450.00 Book   Alliance School of Business