Rural Marketing (Record no. 3279)

MARC details
000 -LEADER
fixed length control field 00779nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A10088
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800954091734 VEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VELAYUDHAN,SANAL KUMAR
245 ## - TITLE STATEMENT
Title Rural Marketing
Remainder of title Targeting the non-urban consumer
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 249
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note General management(658)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Targeting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element non-urban
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element consumer
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A10088 06/05/2014   Sri Durga Distributors Alliance School of Business   658.800954091734 VEL     295.00 Book   Alliance School of Business