Rural Marketing:Targeting the non-urban consumer (Record no. 3337)

MARC details
000 -LEADER
fixed length control field 00522nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A10282
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800954091734 VEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar
245 ## - TITLE STATEMENT
Title Rural Marketing:Targeting the non-urban consumer
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Response Books
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 249
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note General management(658)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification

No items available.