Marketing Research: Customer Insights and Managerial Action (Record no. 34040)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131529409
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J
245 ## - TITLE STATEMENT
Title Marketing Research: Customer Insights and Managerial Action
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Andover
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 478
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Insights
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial Action
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suter, Tracy A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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