Integrated Advertising, Promotion, and Marketing Communications (Record no. 3620)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01089nam a2200277Ia 4500 |
001 - CONTROL NUMBER | |
control field | A11250 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120121s9999 xx 000 0 und d |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 CLO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | CLOW KENNETH E |
245 ## - TITLE STATEMENT | |
Title | Integrated Advertising, Promotion, and Marketing Communications |
250 ## - EDITION STATEMENT | |
Edition statement | 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Prentice-Hall Of India, |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix+515 |
365 ## - TRADE PRICE | |
Price type code | Rs |
500 ## - GENERAL NOTE | |
General note | Advertising & public relations(659) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communications |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Comunications |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Integrated |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Promotion, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising, |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | BAACK DONALD |
Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Total Renewals | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Withdrawn status | Total Checkouts | Home library |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
22/01/2012 | A11250 | 06/05/2014 | Knowledge Book World | Alliance School of Business | 2 | 659.1 CLO | 395.00 | Book | 03/04/2014 | 2 | Alliance School of Business | |||||
22/01/2012 | A11251 | 06/05/2014 | Knowledge Book World | Alliance School of Business | 659.1 CLO | 395.00 | Book | 02/04/2014 | 1 | Alliance School of Business |