Integrated Advertising, Promotion, and Marketing Communications (Record no. 3620)

MARC details
000 -LEADER
fixed length control field 01089nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A11250
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW KENNETH E
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall Of India,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xix+515
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Comunications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BAACK DONALD
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A11250 06/05/2014   Knowledge Book World Alliance School of Business 2   659.1 CLO     395.00 Book 03/04/2014   2 Alliance School of Business
22/01/2012 A11251 06/05/2014   Knowledge Book World Alliance School of Business     659.1 CLO     395.00 Book 02/04/2014   1 Alliance School of Business