Prove it before you promote it (Record no. 3641)

MARC details
000 -LEADER
fixed length control field 01273nam a2200313Ia 4500
001 - CONTROL NUMBER
control field A11297
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 CUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PORTER, MICHAEL E
245 ## - TITLE STATEMENT
Title Prove it before you promote it
Remainder of title How to take the guesswork out of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxvi+230
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note Marketing Research(658.83)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element How
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Prove
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element guesswork
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element it
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element out
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element promote
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element take
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element you
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element before
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A11297 06/05/2014   Knowledge Book World Alliance School of Business   658.83 CUN     24.95 Book   Alliance School of Business
22/01/2012 A11298 06/05/2014   Knowledge Book World Alliance School of Business   658.83 CUN     24.95 Book   Alliance School of Business
22/01/2012 A11299 06/05/2014   Knowledge Book World Alliance School of Business   658.83 CUN     24.95 Book   Alliance School of Business