Mobile Marketing (Record no. 3645)

MARC details
000 -LEADER
fixed length control field 00928nam a2200289Ia 4500
001 - CONTROL NUMBER
control field A11306
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131209899
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87 MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MICHAEL, ALEX
245 ## - TITLE STATEMENT
Title Mobile Marketing
Remainder of title Achieving Competitive Advantage through Wireless Technology
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth-Heinemann
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xi+237
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Retail Management(658.87)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advantage
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competitive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wireless
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element through
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Achieving
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SALTER, BEN
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A11306 06/05/2014   Knowledge Book World Alliance School of Business 2   658.87 MIC     325.00 Book 05/11/2012   1 Alliance School of Business