Kellog on Integrated Marketing (Record no. 3646)

MARC details
000 -LEADER
fixed length control field 01092nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A11307
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126511249
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 IAC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name IACOBUCCI, DAWN
245 ## - TITLE STATEMENT
Title Kellog on Integrated Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Wiley India
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxi+314
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Kellog
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CALDER, BOBBY
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A11307 06/05/2014   Knowledge Book World Alliance School of Business   658.8 IAC     399.00 Book 10/09/2013   1 Alliance School of Business
22/01/2012 A11309 06/05/2014   Knowledge Book World Alliance School of Business   658.8 IAC     399.00 Book       Alliance School of Business
22/01/2012 A11308 06/05/2014   Knowledge Book World Alliance School of Business   658.8 IAC     399.00 Book       Alliance School of Business