Global Brand (Record no. 3652)

MARC details
000 -LEADER
fixed length control field 00870nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A11325
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230606227
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HOLLIS, NIGEL
245 ## - TITLE STATEMENT
Title Global Brand
Remainder of title How to create and develop lasting brand value in the world market
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Palgrave Macmillan
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xvii+254
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element How
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element create
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element develop
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element lasting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element world
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A11325 06/05/2014   Knowledge Book World Alliance School of Business   658.827 HOL     24.95 Book   Alliance School of Business